"I simply wanna make delicious food, for everyone, just without the animal part"
Before SOIL, I had made a name for myself in the world of meat. But over the past years I got increasingly concerned about the environmental impact of what we eat, in particular, animal proteins. However, as someone who grew up around meat, I just wasn't willing to give up on tasty food.
Preparing plant-based meals at home was easy. But out on the streets, it was a completely different story. I quickly got tired of the all-too-similar alternatives available.
My business partner Remco and I racked our brains for a year to find a solution to this problem. We came up with SOIL. A casual and friendly place where you can go for lunch or dinner or just for a happy hour and everything is fundamentally delicious, just without the animal part.